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Colourpop

 

 

ColourPop Cosmetics is under two years old, but the Los Angeles-based makeup brand "for cool kids" has already amassed close to 2 million followers on Instagram. Founders Laura and John Nelson launched the buzzy collection with 31 eyeshadow shades, and the line has since grown to include eye and lip liners, cheek colors, and their best-seller, Ultra Matte Lips.